The key to winning in this industry in simple, put out more quality and meaningful content than everyone else in your network. Caution, putting out more content does not mean you just want to shoot with every photographer and work with every brand. Quality is the key! You don’t want to over saturate yourself. It’s better to make content with a tight circle and make it hard for new people to get in this circle. this way you build hype around yourself making yourself more valuable.
You must continue putting out content on a regular schedule. With entertainment leaving the confinements of the TV and being consumed in different ways, people consume content of their favorite influencers like they did with there favorite TV shows. Keeping a regular update on new content makes people come back again and again, because they know they can expect something new from you.